Ep. 35 | Balancing Your Health & Your Business with Susan Winograd

In this latest episode of The Bunker Talk, we sat down with physical therapist Susan Winograd to discuss the often-ignored world of pelvic health and the necessity of being your own health advocate.

Episode Highlights: In this conversation, we bridge the gap between running a business and maintaining a healthy body through major life transitions. Here are some of the key takeaways:

  • Reinventing at 40: Susan shares how she closed her traditional insurance-based business to launch a cash-based practice that allowed her to provide higher-quality, holistic care.
  • Common is Not Normal: A discussion on why women shouldn’t accept symptoms like brain fog or incontinence as “just part of aging,” and the importance of proactive pelvic floor care.
  • The “Unique Ability” Hire: How finding a “Patient Care Coordinator” like Zara—who can anticipate needs and learn anything—is the single most valuable asset for a scaling business.
  • Listening to Intuition: The story of a “suboptimal” $60,000 mistake in choosing the wrong business mentor and the lesson of never ignoring your gut feeling.
  • The 80/20 Rule for Health: Learning how to manage your body’s responses to stress and diet, making controlled decisions about when to indulge and when to prioritize recovery.

Listen to the Full Episode: You can catch the entire conversation with Susan Winograd by clicking here to watch the episode on YouTube.

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