Ep. 47 | Getting Comfortable with the Uncomfortable with Patrick McBride

In this latest episode of The Bunker Talk, we sat down with Patrick McBride of Decide McBride to discuss the messy reality of the first three years in business and why “good” is always subjective.

Episode Highlights: In this conversation, we dive deep into the emotional and structural challenges of entrepreneurship. Here are some of the key takeaways:

  • The “38-Month” Realization: Patrick shares how it took over three years to finally feel like his agency was going to “make it,” highlighting the gap between goal-setting and backwards-looking reflection.
  • The “Seeping” Vision: Why vision and values are contagious; if you live authentically, your team will eventually bleed those same values into their work.
  • Hiring by Intuition: Why Patrick admits he’s “bad at hiring” and how he learned to trust his team’s intuition to find the right cultural fits rather than just filling a seat.
  • Proactive Overcommunication: Insights into how Patrick uses private GPTs to help his team respond to client crises proactively, ensuring a consistent and expert client journey.
  • Winning at Presence: Patrick’s personal philosophy on balance—he may not win every business award, but he “wins” by being present at every soccer game and baseball game for his kids.

Listen to the Full Episode: You can catch the entire conversation with Patrick McBride by clicking here to watch the episode on YouTube.

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