In this latest episode of The Bunker Talk, we sat down with Jason Gonzalez from DGA Security to discuss the strategy of building a professional network in a new market and the high-stakes world of commercial security.
Episode Highlights: In this conversation, we learn how to build a community from zero and the technical nuances of protecting high-value assets. Here are some of the key takeaways:
- Building from Zero: Jason shares how he moved from New York to Florida and built a massive network in just four years by co-founding “Sunset Social.”
- Value-First Networking: Why you should ask “How can I help you?” instead of pitching your services, and why keeping a “scoreboard” in networking is a mistake.
- The “Triangle” Strategy: A practical tip for entering rooms full of strangers—look for the “missing corner” in standing groups to find an opening for conversation.
- High-Stakes Security: Insights into how modern “bad guys” use cell jammers and cut through walls/ceilings to bypass standard alarms, and why professional design is mandatory for insurance.
- Family and Friends in Sales: Why one mentor advised Jason not to sell to family and friends first, but to hone his craft with strangers so he didn’t “burn” his personal relationships while learning.
Listen to the Full Episode: You can catch the entire conversation with Jason Gonzalez by clicking to watch the episode on YouTube.